During a recent listing presentation I was asked how often I provide updates. I replied that each client gets at least weekly updates and that my clients are well taken care of because I limit the umber of clients work with.
They replied that they’ve heard it all before and have heard some real horror stories and wanted a better answer. I had one…
At Sotheby’s International Realty we use a system called Folio. It’s great, it’s client focused design makes it one of the best systems that I’ve seen. Not only does It allow clients real time access to the milestones and showing feedback, it also delivers regular updates to them personally.
Here are the highlights of Folio:
Access Anywhere, Anytime
If you miss an alert, simply login from your mobile phone, tablet or computer to review a comprehensive history of sales and marketing activity for your home.
Alerts and Updates
Receive alerts by email whenever important marketing and sales activities are completed. Sign up for daily, weekly or monthly updates based on your preferences.
Marketing at a Glance
Get instant online access to listing, sales and marketing updates for your home – all in your Folio (VIP) Report. From your personalized dashboard, you can view documents, property photos/videos, ads, marketing brochures, links to online and social media marketing, and results from showings and open houses.
Real Time Property Views
See how many people have viewed your property on sothebysrealty.ca— in real-time.
Screen views of Online Marketing
View how your home is exclusively showcased on dozens of premier websites and publications, including sothebysrealty.com, wsj.com, newyorktimes.com, juwai.com and jameslist.com. This is just a small sample of the sites where your listing will be posted.
Download Ads & Brochures
Download PDFs of paperwork, print ads and marketing brochures.
Showings and Open House Feedback
Get instant feedback from potential buyers at showings and open houses.
Track Critical Paperwork
Track the completion of critical documentation and keep your listing paperwork organized.